Part One: Strategy · The stance of the business
Offering every option offends nobody. A product with no opinion about how the work should be done cannot help anyone do it better.
Every disagreement about how a product should work has an easy way out: make it an option. Both sides are satisfied, nobody has to be told no, and the team avoids an argument about who is right.
Repeat that a hundred times and the product becomes a kit. It can be configured to do anything and does nothing in particular until someone configures it. That someone is the customer, who came hoping to be shown a good way to work and has been handed the decisions the makers declined to make.
Makers know something worth passing on. They have seen hundreds of teams do this work and have seen what goes wrong. A product with a point of view builds that knowledge in. It has an order it expects things to happen in. It leaves out things it believes are harmful. It is better at some ways of working than others, on purpose. People who disagree with the opinion will leave, and they should.
The pressure against this is a sales call. A prospect asks whether the product can work their way, and "yes, there's a setting" closes the deal. "No, and here is why we think our way is better" is a harder sentence, and it needs to be backed by people senior enough to lose that deal.
Ruby on Rails, the web framework, made this its motto: convention over configuration. David Heinemeier Hansson extracted it from Basecamp, a product he was already building, and it carries his opinions about where files go, how database tables are named and a great deal else. A developer who accepts those choices writes far less code. One who dislikes them uses something else.
Therefore:
Decide how you believe the work is best done, and build the product to make that way easy and obvious. When customers disagree, choose, and say in public what you chose and why.
In practice. Write down three things you believe about how this work should be done that a competitor would dispute. Find where the product shows each one. Where you cannot, it has no opinion yet.
Goes with. An opinion is easier to hold once you have chosen THE CUSTOMER YOU TURN AWAY (5). It appears in the product as GOOD DEFAULTS (36), and it teaches through SHOW WHAT GOOD LOOKS LIKE (41).